Decoding the myth of luxury in cosmetics herbal products advertisements

نویسندگان

چکیده

The study begins with a perilous standpoint of lovely images (female/male/child) in the mass media being regularly developed formulaic typecasting concept beauty. Quite few feminine beauty myths have been grown India during contemporary times. rise cosmetic herbal advertisements portraying regressive womanly to endorse products. Cosmetics perception integration is observed respect portrayed by media. authors examine structures herbals and their fundamental features. This because deep rooted androcentric dogma which portrays objectifies certain gender (especially women). Media vehemently disseminates much distorted “beauty”. Brand changes entire appearance varied makeup There are evidently many products available market promises bring change color/look/appearance altogether not always true but argues that narratives these creating an illusion. Roland Barthes's theory mythology has taken into consideration understand luxury myth, attributes misleading information content. further directs assimilate consumers along semiology depicting myth. huge gap between women reality representative It very crucial balanced perceived presented or drive

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ژورنال

عنوان ژورنال: RUDN Journal of Studies in Literature and Journalism

سال: 2023

ISSN: ['2312-9220', '2312-9247']

DOI: https://doi.org/10.22363/2312-9220-2023-28-1-175-186